What’s your take on “Virtual Fashion”?
What’s your take on “Virtual Fashion”? What can be said about “Virtual Fashion”? We are at the end…
What can be said about “Virtual Fashion”?
We are at the end of our first pandemic season. The shift to digital was a surprise to many in the industry. It caught us off guard, but we adjusted…not easily and there was a lot of trial and error. In fact, we’re still learning. We did four digital runways for the Fall of 2020. Our take…. well…it’s mixed. We started in Phoenix with a promising experience for Phoenix Fashion Week’s Spring into Fashion. Production lined up facilities to film, filmography to shoot, and models to slay the digital runway. Unfortunately, Arizona changed the rules for the game.
10 days out we were forced to shift gears. It became a completely remote and digital production. While, admittedly, it didn’t really work out. I must compliment Phoenix Fashion Week and its production for a monumental effort. What did we learn? Models doing their own videos…was, well, hit or miss. However, it does illustrate the amount of work that goes on behind the scenes. Normally, I show up, fit models, check-in on hair, and makeup. Then wait until the music begins. It’s amazing how much you don’t notice backstage. Digital formats have put that effort into the forefront.